Migrating from Microsoft Dynamics GP to Business Central: Atlas Orthotic Lab Streamlines Operations and Positions for Growth
About the Company
Atlas Orthotic Lab is a Canadian manufacturer specializing in custom-made orthotics for a variety of conditions, from plantar fasciitis to sports performance and everyday support. Every product is designed to fit perfectly in the footwear of the customer’s choice, eliminating the need for trimming or adjustments. By offering high-quality, precision-made products, Atlas sets itself apart in a competitive market.
The Challenge
For years, Atlas relied on a bespoke Magento Enterprise platform for its portals and Microsoft Dynamics GP for accounting. As Magento approached its end of life, the company realized that continuing to manage multiple, siloed systems was costly, complex, and unsustainable. Staff spent significant time on manual maintenance, and the system often buckled under the pressure of high-volume holiday cycles.
The leadership team recognized the need for:
- A cloud-based solution that could evolve with the business
- Scalability to support growth and expansion
- A unified platform to eliminate duplicate efforts and simplify operations
“The quality of development has been very high, with methodical testing and quick delivery cycles... Compared to our old platform, we’ve saved a ton of time and energy.”
Jon Marsella, Senior VP of Technology at Atlas Orthotic Lab
The Solution
Atlas selected Microsoft Dynamics 365 Business Central SaaS, implemented by ArcherPoint, to replace both Magento and Dynamics GP. This cloud-based solution provided a modern, unified platform that significantly reduced complexity and created a strong foundation for future growth. Atlas chose ArcherPoint not only for their deep expertise in both Dynamics GP and Business Central, but also for their proven migration methodology, clear communication, and reliable, ongoing support—ensuring the transition would be smooth, efficient, and aligned with the company’s growth plans.
As part of its ongoing innovation strategy, Atlas is deploying Channel Sales Manager (CSM) to integrate with Shopify, enabling a refreshed, streamlined direct-to-consumer storefront.
ArcherPoint’s disciplined, collaborative approach has been a key factor in the project’s success. “The quality of development has been very high, with methodical testing and quick delivery cycles,” said Jon Marsella, Senior Vice President of Technology at Atlas Orthotic Lab. “Compared to our old platform, we’ve saved a ton of time and energy.”
The Results
Within just six months of going live on Business Central, Atlas has already realized significant benefits:
- Reduced maintenance and costs: Development cycles are shorter, testing is more reliable, and maintenance is largely automated, reducing operational costs.
- Increased productivity: Approximately 20–25% of the staff has experienced measurable productivity gains by eliminating manual processes and redundant systems.
- Simplified operations: By replacing multiple platforms with Business Central, workflows have been streamlined, clicks reduced, and staff freed to focus on higher-value activities.
“The elegance of having everything in one system has resulted in a big productivity boost,” said Marsella. “Instead of spending time on rote maintenance, our team is now focused on growing the business.”
The Future
Next up for Atlas is the launch of the CSM-Shopify integration, which will fully enhance its direct-to-consumer presence in Canada and the U.S. This expansion is a strategic priority, allowing Atlas to scale rapidly during high-demand cycles and further increase revenue. Beyond this initiative, Atlas plans to continue its partnership with ArcherPoint to explore additional automation opportunities and maximize the value of its migration from Dynamics GP to Business Central as the business continues to grow.
Learn More
Learn more about Atlas Orthotic Lab
What Makes ArcherPoint Different?
Our clients see their business systems as unique and important to their competitive position. They prefer software and technology to support their business processes, not the other way around. Our clients are looking for a strategic partnership with the company that implements their software, not just a vendor. They demand the most talented, experienced professionals who understand how to quickly, efficiently solve their business issues. If this describes you, we invite you to contact us to learn more about our people, company and solutions.