Unified, Omnichannel eCommerce for an Integrated Retail Experience
Online purchasing will comprise nearly one-fifth of all purchases worldwide by 2023. And while in-person shopping still dominates for customers, retailers eager to remain competitive and relevant must deliver a frictionless, intuitive, and enjoyable online experience while protecting sensitive customer information.
Today’s buyer wants personalized, localized, and tailored engagement across eCommerce sites, mobile apps, and even social media platforms. They want more than just written product descriptions– they want dynamic 3D renderings, videos, reviews, and try-before-you-buy functionality from any device, anywhere. And paying for their purchases needs to be easy, reliable, and secure.
“With our technology solution, we get better visibility not only into profitability, but into sustainability, so we can stay in business and continue to help the artisans around the world that we support to stay in business—to provide a fair way to business. That’s our whole mission.”
It’s no surprise that many retailers struggle to deliver on those expectations, with online storefronts disconnected from other essential systems like inventory, marketing, and third-party supply chain partners. As a result, retail leaders need ways of building fully integrated, adaptable, and responsive online commerce platforms not just to survive, but to thrive
A New Online Experience for a New Era
ArcherPoint is helping retailers rethink and reshape their eCommerce strategy to meet the evolving and challenging demands of the modern buyer. ArcherPoint delivers fully functional, dynamic, and interactive online storefronts quickly, complete with multi-language support and all the pages, templates, and connectors they need to produce engaging, interactive, and seamless online buying experiences at scale.
Retailers can build a cohesive eCommerce ecosystem that integrates digital storefronts with physical ones, along with back office retail management and inventory systems. This ensures accurate inventory, pricing, and discount information in real time so customers and sales representatives can order directly online, any time of the day.
Now, sales agents have instant access to current pricing and inventory counts, client specific discounts, and all applicable sales, VAT, and other taxes and fees. Meanwhile, consumer-oriented sites synchronize with Microsoft Dynamics 365 Business Central on a scheduled basis to support high traffic volumes while minimizing performance issues that impact the user experience.
Unified eCommerce Key Features
Not all eCommerce platforms are equal. ArcherPoint’s eCommerce experts offer solutions to empower retailers to provide their B2B and B2C customers with an enjoyable, productive, and frictionless online experience.
Simplify product searches to increase conversion and discoverability, while providing relevant recommendations through AI-powered recommendation engines. Enable business users to create purchasing templates for renewal orders with just a couple of clicks, and capture product reviews and ratings from both business buyers and private consumers.
Enable online buying on the go with a mobile point-of-sale system that puts product information, pricing, availability, and checkout features in the palm of their hand. Empower sales agents and associates to access customer profiles for shopping histories and preferences to provide personalized advice and service — on the phone, via chat or text, or face to face on the showroom floor.
Mobile customer loyalty
Empower customers to compile and maintain a shopping list and instantly apply loyalty rewards for any purchase, on any device, or push personalized messages to them via a mobile app. Create easy to navigate product menus, descriptions, dimensions, and stock status that eliminate common frustrations with finding the products and information they need when they want it.