What is Omnichannel Retail? Modern Behaviors, Modern Playbook In 1931, Sears encouraged its customers to shop the “modern way” with its 1,100-page catalog, free from the hustle and bustle of stores. And while Sears had brick-and-mortar locations, the company was an innovative retail phenomenon that stole hearts by shipping goods by mail order across a… Continue reading The Modern Guide to Implementing an Omnichannel Retail Strategy