The Internet is Infinite and e-Commerce is Growing
e-Commerce is Growing
If your company isn’t using e-commerce, you’re already behind. In the new digital age, e-commerce is a key factor in driving business sales and growth. According to marketing research firm Coleman Parkes, 21-40% of business contributions are a direct result of e-commerce. This is just the beginning; the contribution from e-commerce will continue to grow rapidly. Boston Consulting Group states that “Companies that lag in adapting to digital realities will find it hard, and perhaps impossible, to catch up with the leaders – in as soon as a few years’ time.”
The Omnichannel Experience
Businesses are looking for an omnichannel experience. This means that businesses have the option of using many different channels to get the products and services they need. The channels could be e-commerce websites, online articles, social media, physical stores, etc. For B2B, this is very important. Businesses want to access information about your product as easily as possible. With multiple channels, businesses will be more likely to find your product.
Why Customers Choose e-Commerce
With the ability to choose between multiple shopping channels, customers’ expectations are rising. There are four main reasons that customers choose to shop at e-commerce marketplaces:
- Omnichannel experience: customers are looking for a shopping experience that grants them access to products in different ways; successful omnichannels have seamless integration between physical and online channels and guarantee that they complement one another
- Speed and convenience: shopping online is simply faster and easier; businesses can contact and submit information online with ease instead of meeting in person
- Flexibility of choice: instead of connecting with a local vendor with limited options, businesses can find vendors from around the world that offer a larger variety of options as well as better prices
- Transparency: the internet gives businesses access to any information they need, including vendor prices and reviews; businesses can compare reviews and make the best decisions for their organization
This trend is affecting most – if not all – industries. If you want to attract and retain customers, increase sales and revenue, and ultimately take your business to the next level; then you should consider e-commerce. It’s important your business stays up to date. To stay on top of this trend, the Boston Consulting Group has recommended that businesses respond and adapt quickly to customer requests and invest in high quality data support. Microsoft Dynamics NAV or Business Central both provide great ways to handle requests and manage inventory. With ArcherPoint’s Channel Sales Manager (CSM), NAV and e-commerce are seamlessly integrated, allowing you to stay on top of this global business trend.
To learn more about CSM and how it can help your business with e-commerce, please check out ArcherPoint’s Channel Sales Manager for Dynamics NAV